8 Steps to launch your video rocket
Not every project is the same, but they are all have the same working process. We explain it into a video that you can understand how we work easily.
Before kicking off a video project, we will arrange a meeting between Red Cat and your team to lock all the important requirements of the project. If you are far away from us, Google Hangout or Skype are the best options. We put all the details into a creative brief so we both align our goal. Based on the creative brief, our team will brainstorm and make a proposal to present you our solutions toward your video goal.
When idea is approved, we start working on the story. Actually the story is there but we need to tell it. The script will do it. Our story writers will compose the story with words. They do not work on this step alone. They seat with our Creative Director and Art Director to make sure words can be interpreted into images and motion. Depends on targeting audiences, proper writing tone will be chosen.
Should cartoony images work for trusted corporation with mature audiences? We don't think so. Styleframe help us define the most suitable visual direction for your video. Where you make video for kids or senior above 65 years old, we must develop the look for your video. At Red Cat, we propose two to three different visual concepts before we agree on the final look and feel for your video.
Like reading comic or manga, we translate all the words from the script into a series of sketchy frame based on approved styleframe. Storyboard help us to see the story in action, what items are drawn in each scene, how characters act, and you have the chance to revise the story before jumping into the production
If script is a narration, we need a voice talent. We have a list of voice artists for you to choose from. Need a video in Japanese or British accent voice, we know how to find them for your video. After having the voice, we combine it with the storyboard to produce an animatic, an animated storyboard so you can visualize your story better.
This step helps you too see all the colorful frames before animating. If the storyboard is just a black and white sketch, this part can be considered as the most finest colored graphic version. All the frame is designed and layout nicely by our illustrators and graphic designers.
This is one of the most exciting parts of the video making process, ANIMATION. We assign this task to a team of Motion Leader, Motion Artists, Character Animators and Editor. Good work takes time, so this step is the longest part. It might take 10 to 14 days for the final revision. Don't worry! We update you along the journey.
8. Audio Mix and Final Render
After getting the final animation, our audio team will add sound effects, background music and fine-tune them with the voice over before rendering the video. Finally, you can launch your video rocket successfully. Don't forget that we are here to help you on any further tasks.