2D animation

Happy International Kissing Day 13/4

Celebrating the International Kissing Day 13/04, client Close Up ordered us to produce this music video as a part of their big campaign "Don't think just kiss".

Client: Close Up
Agency: Creative Hunts
Production House: Red Cat Motion x MXC
Director: Leo Dinh
2D Animators: Mel Tran (MXC), Minh Pham
3D animator: Cuong Nguyen (MXC)
Traditional Animators: Aaron James Mongcopa, Mai Nguyen, Duong Nguyen
Project Manager: Uyen Luu, Hong Phuc, Tien Hoang

7up Fido Dido: New Packaging Introduction

7up is now introducing their brand new packaging with a fresher look for this new year.


Credit:

Client: 7up
Agency: Redder Advertising
Production House: Red Cat Motion

Some still frames of the new packaging in 3D

“Fresh and natural” endframe

“Fresh and natural” endframe

We Are Vietnamese

WE ARE VIETNAMESE

We are Vietnamese is a personal animated project we did in 2 years to remind us about our ancestors, and how young generations strive for future of Vietnam. 

Credit:

Agency: Red Cat Motion
Director: Leo DINH
Art Director: Nguyễn Thúy Bắc, Nguyen Chi.
Animation Leader: Minh Phạm.
Animator: Minh Pham, Ninh Truong, Việt Long, Trần Quang Đức.
Copywriter: Lê Thanh Nga.
Music Composer: An Nguyễn Trọng Trường.
Producer: Nguyễn Đức Trung Tuấn.
Singer: Đinh Nhân Hòa

The whole project took us 2 years to research, study, plan, draw and animate. The music was written in-house by our team member.

Iconic images of Vietnam

Iconic images of Vietnam

Our people

Our people

Different cities in Vietnam

Different cities in Vietnam

Typography Treatment

Typography Treatment

People from different regions in Vietnam.

People from different regions in Vietnam.

Landscape Design

Landscape Design

We did many visual concepts to decide the final look and feel.

We did many visual concepts to decide the final look and feel.

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Biti's Kid's Boardgame: Animated Short Film

If you haven’t known yet, in Vietnam we celebrate Tet as our new year day, which is on the first day of the first month in Lunar Calendar. It is considered the biggest and most popular festival of the year in Vietnam.

Local people take the longest holiday on Tet, and there are so many traditional activities to do like saying goodbye to Kitchen God, wrapping Chung cake with families, visiting relatives, friends and neighbors. Kids will receive lucky money on Tet.

Nowadays, young generation doesn’t know much about these traditions and their origins, so Biti’s Kid wants to do a meaningful activity. They create a board game for family to play on Tet with their kids and tell them about beautiful stories of Tet.

Red Cat Motion creates a short film to introduce Biti’s Board Game. The main theme is “racing Tet”. 4 main characters representing 4 traditions of Tet will race together and collect their items along the journey. Who gets the first 3 items and returns to their destination will become the winner.

It was such a long journey to see our imagination comes true.

There was no hesitation when our director decided to combine 2D character animation style on a 3D pop-up background. This was the first time we experimented a new art style, but the client trusted us and wanted us to do our best.

The Board Game

The board game is a race between 4 characters who are Lang Lieu, Mai An Tiem, Kitchen God and Lucky Money Girl. Each character stands for a Vietnamese specific tradition. Lang Lieu was the one who found Chung cake and became the 7th Hung King. Mai An Tiem was abandoned to an isolated island by his king. Living on the island, he found a seed which grew to watermelon. He carved his name on every watermelon and drop them on the water. On the land people found his watermelon and told the king. The king invited him back to the land. Mai An Tiem was considered to be the ancestor of growing watermelon in Viet Nam.

To win the game, each character need to collect 3 items of them. For example, Mai An Time has to collect a water melon, a boat, his tools and return to his destination before other competitors to win the game.

To play the game, each player chooses a character and drops the dice and moves their character respectively to the number shown on the dice.

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Our Scope

Make a short film to promote the board game. The film needs to feature all the characters racing together and collect items to win the game.

A Map

Based on the board game, 4 characters will run and only one participant will win the race. We need to bring that theme to the film. To do that, we designed a map that is detailed enough to know which items need to be designed.

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Characters

The characters must be fun and cute to attract our target audiences. All characters wear local traditional customs.

From left to right: Lang Lieu, Mai An Tiem, God Kitchen, Lucky Money Girl.

From left to right: Lang Lieu, Mai An Tiem, God Kitchen, Lucky Money Girl.

But appears to help Lang Lieu at the end of the story.

But appears to help Lang Lieu at the end of the story.

In Game Elements

Because our director wanted to have a fly cam view to see the magical world, we need to design enough elements to bring it alive. It is such a massive amount of works within 4 weeks.

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3D Design

The 3D team did such a great job to bring all the sketches alive.

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Click on each thumbnail to enlarge

Layout

Only 3 days before the deadline, we sorted this out as we wanted to make every single scene as good as possible.

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Storyboard

The storyboard is a must in every animation project.

Animation

For character animation, we chose the traditional method to make them fluid and smooth. Each character comes with a model sheet to guide the animator.

Each action was drawn roughly to get the right rhythm. When the key action is locked, animator will draw in-between frames to create smoothness. If the director is happy, all the frames will be cleaned up before painting. Traditional animation requires an enormous effort but it is fun to watch the final outcome. See this video to understand our process.

Title Design

To help viewer remember the name of each character, our client requested to have a title for each of them.

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2D Background for Opening

The client wanted to show the family playing the game before camera flies into the box and show the in-game world. We need to separate the 2 worlds so we decided to paint the background.

Credit

Client: Biti's KIDS
Brand Manager: Lê Tăng Gia Phú

Agency: Redder Advertising
Video Agency: Red Cat Motion
3D Production House: Freaky Motion

Director: Leo DINH
Producer: Cao Châu
Account: Trần Hồng Phúc

Storyboard Artist: Nguyễn Hoàng Vĩnh Khang
Art Directors: Kim Phụng, Ty Heo (Ngọc Trâm)
Designer: Bi Võ
Illustrator: Nhật Lynn
Concept Artists: Kim Phụng, Ty Heo, Trung Tín, Nhật Lynn, Quỳnh Như, Thành Long, Tuyền Nguyễn

Motion Leader: Minh Phạm
Animators: Nguyễn Tất Viễn, Sơn Vũ

Hand-Drawn Animation Leader: Mai Nguyen 
Key Animators: Mai Nguyen, Khoa Bùi, Nguyễn Hoàng Vĩnh Khang, Lâm Tân Khoa 
In-between & Clean up Artists: Khoa Bùi, Nguyễn Thanh Phương, Tuyền Nguyễn
Colour Artists: Lâm Tân Khoa, Nguyễn Thanh Phương, Tuyền Nguyễn, Nguyễn Hoàng Trụ, Ngọc Mỹ, Nhật Lynn, Quỳnh Như

3D/VFX Supervisor: Nguyễn Hoàng Anh
Technical Director: Đỗ Lê Duy
3D Motion Leader: Nguyễn Hữu Đạt
3D Motion Designer: Dương Thế Anh
3D Model/ Graphic Leader: Nguyễn Hồng Nhung
3D Texture/ Concept Artist: Nguyễn Thị Bích Lan
3D Generalists: Nguyễn Hà Phương, Nguyễn Chí Trung

Sound Designer: Luke Brown, Liam Iliffe
Voice Talent: bé Minh Tiến

#TetCoTich #CuocDuaCoTich #VoiBitisBeThemYeuVanHoaDanGian