Change Project

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes.  We worked with WildAid Vietnam to produce videos for their campaign "No buyer, No killer". The goal is reducing local consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. 

We work with celebrities such as singer Thu Minh, MC Trac Thuy Mieu and MC Phan Anh to promote the campaign. They stand together and become ambassadors of WildAid Vietnam to raise the awareness. 

Trac Thuy Mieu sends the message about elephant. Elephant is smart and be able to deliver complex emotions. However they are being pushed to extinction. Each year, more than 33000 elephants are being kills for ivory by a network of hunters from Africa to Asia.

MC Phan Anh send a humorous message about rhino horn. Rhino Horn is expensive and can cost you a fortune, but it doesn't cure any diseases. Understand that, we compare different myths of Rhino Horn about hangover treat, fever reduction or sexual enhancement and compare it with some available cheap items such as lemon, paracetamol and viagra. Be smart!


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