Nutifit is a local product of Nutifood, one of the biggest nutrition companies in Vietnam. We together with Y&R Vietnam create a 3D animated TVC to promote the brand new solution for kid growth.
Let's see how we did this.
When the client approached us, they insisted o making a 2D animation. Then one day he saw his kid watching Hello Kitty in 3D version, he decided to change the brief. We can't stop our excitement.
All the items in this projects were expected to be humanized as characters. We designed them with different options.