Nutifit 3D Animation

Nutifit is a local product of Nutifood, one of the biggest nutrition companies in Vietnam. We together with Y&R Vietnam create a 3D animated TVC to promote the brand new solution for kid growth.

 

Let's see how we did this.

When the client approached us, they insisted of making a 2D animation. Then one day he saw his kid watching Hello Kitty in 3D version, he decided to change the brief. We can't stop our excitement.

 The storyboard was made simple to demonstrate the idea.

The storyboard was made simple to demonstrate the idea.

All the items in this projects were expected to be humanized as characters. We designed them with different options.

 The client wanted to make bad food in the beginning. Later on we decided to have cute food only.

The client wanted to make bad food in the beginning. Later on we decided to have cute food only.

 The scale guy.

The scale guy.

 Our little boy.

Our little boy.

 Some typography experiments.

Some typography experiments.

 Some typography experiments.

Some typography experiments.

 This concept got rejected by us.

This concept got rejected by us.

 This is the boy's backyard.

This is the boy's backyard.

 

Let's work together