Red Cat Motion did a 2D explainer video to introduce Repair Tracker Online which helps:
- Business: advertise their repair/maintenance service to customer with QR code.
- Customer: keep track of your repairs online or buy with confidence.
Client: Repair Tracker Online
Production: Red Cat Motion
How did we make this?
We always propose our client 2 options of styleframe to define the video look and feel before producing a whole video. This step makes sure we decide the right direction and reflect the brand image in the design.
Option 1: We kept details minimal and focused more on the story. The character design looks simple but cute. Bright colors makes the design friendly as the brand does.
Option 2: The client chose this option, because they liked detailed illustrations. They also liked the stroke style that we suggested.
Based on the script and visual direction, a storyboard was drawn out to help directing the story. This is a must in every video project, no matter its length.
After the story was approved, we designed all the assets and prepare for animation.