Together with Dentsu X, we helped audiences discover the mysteries of Stinky kingdom and learned how to fight back the bacteria with Kao Attack.

 Let's see how we did this.

The agency already proposed a story to the client before reaching us. We received the storyboard and started to develop the characters and the environment. The main characters are bacteria.

The initial idea of the environment was a desert. It must be extremely hot and dry. We made some options in terms of styles.

Then we thought deeply.... and proposed another idea. We suggested creating an environment that combined both desert and fabric.

Well, do you want to live in this peaceful world? This is just the same place, but it is very much better after trying Attack.

There were some scenes that took us a lot of time to develop and render, especially the 24-hour scene in which we had to create a crowd of bacteria.

Animatic is a must in every 3D project.