Kahuna: New resort residences

Named after the legendary waves of Hawaii, Kahuna is the fifth phase of development of the Ho Tram Strip, following The Grand, The Bluffs Golf Course, Gallery Villas and the Beach Club. Purple Asia were asked to develop the name, branding and launch material for this exciting new development

Client: Kahuna Ho
Agency: Purple Asia
Video Agency: Red Cat Motion
Design & Direction: Freaky Motion

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Moodboard Inspiration

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Look Development

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Let's work together

Knorr: Vegetarian Mushroom seasoning

This is the first time we got a chance to work on Knorr brand of Uniliver. They require us to make 2 short digital video ads in the occasion of launching new product "Vegetarian Mushroom Seasoning". 

Brand: Knorr Vietnam
Agency: Isobar, Red Cat Motion
Animation by Freaky Motion.

Director Cut Version

Our initial brief is making two 6 second video ads to introduce their new product with double mushroom essence. After many discussions with the client, we suggested to make the product alive by turning the mushrooms and the package into funny 3D characters. 

 This is our first attempt on developing the look and feel.

This is our first attempt on developing the look and feel.

Unfortunately the client wanted to go in another direction. At first they preferred realistic style, but in the end they wanted something simpler.

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Here are the final ads.

 

Let's work together

Bitis Hunter: The Infinity War

We got a chance to work on a 3D Promotion Video to introduce the first international collaboration between Bitis Hunter Vietnam and Marvel - Avengers: Infinity War.

Client: Bitis Hunter, Creative and Produce by Freaky Motion

 

How we did it?

We watched all the movies, read all the comics which are relating to the topic before ideation.

Never underestimate a storyboard. This is a must in every video project. After getting approval on the concept, we convince our client our vision by storyboarding all the actions.

Previz is an important step before we add texture, lighting or polish and smoothen all the motion. This helps us to visualize our story better.

Look Development

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Let's work together

Count Me On Music Animation

We love music and when it comes to Music Animation, we never deny any opportunity. Here is one of the exciting projects that we did the animation for the band Luca brasi. Enjoy!!!

  • DIRECTOR / PRODUCER - Elder
  • CINEMATOGRAPHER / EDITOR / COLOURIST - Ed Reiss
  • ANIMATION - Red Cat Motion
  • AUDIO POST - Pierre Duyker
  • PYROTECHNICIAN - Dan Martin
  • VFX - Ben Kalgovas
  • CAMERA ASSIST - Harry Vincent, Chris Green
  • ACTORS - Chris Stanley, Ken Elder, Monique Dilernia, Siena Cole, Dan Martin, Pierre Duyker, Cam Gardner.

How did we make this?

The drawing character was based on the real actor.

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Some animation test used traditional techniques.

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Storyboard was an important part to explain visual message of the director.

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Let's work together

Animated Short: Dragon and Fairy Legend

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Every culture has a story of where they came from and how they came to be, and we Vietnamese people have story like that. Dragon and Fairy Legend: The Untold Story tells a story about our Vietnamese ancestors. The story is at the origin of popular beliefs that the Viets are descended from the race of the Dragons and the Fairy. The story was told many times in Vietnam, but in a boring way. Now we reinvent the story and tell it in another way, which no one has never expected. Through this short film, we infuse historical and spiritual values with the hope to nurture the young Viet's love for country, waking up their pride for origin. In addition, we hope that people will have stronger belief in Vietnamese Animation Industry through the breakthrough techniques being used in this film, comparing to the general Vietnamese Animation Industry. This animated short film could be considered as the first well-crafted animation in Vietnam so far. We are proud to present this to the community all around the world.

Enjoy the film here

 

How we did it?

It was such an amazing journey when we went back in time to explore our origin.

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LAC LONG QUAN

Lac Long Quan is the protagonists in the film. He is the king of Vietnam in the Ancient Time. In the legend, Lac Long Quan is the dragon who eliminates all the Ancient Monsters.

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AU CO

Au Co was a young, beautiful fairy who lived high in the mountains. One day in the form of Lac Bird, she travels to Xich Quy (the country before Vietnam) and gets caught in a giant storm caused Ngu Tinh (Fish Monster).  Then she is saved by Lac Long Quan and falls in love with him.

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Lac bird and Dragon are the true forms of Au Co and Lac Long Quan in our fairy tale.

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The Monsters

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NGU TINH

In the Eastern sea, there appears a giant fish, called Ngư Tinh (Vietnamese for "fish monster"). This fish has lived for centuries, with the size of its mouth, it can consume a ship with 10 fisherman at the same time. Whenever the fish swim, waves can reach the sky, drown multiple ships, all the people passing through the area were all eaten by the fish. Ngư tinh lives in a big cave under the sea, above the cave is a huge mountain which divide the sea into two areas. In the movie, Ngu Tinh attacks Ac Co and is slayed by Lac Long Quan.

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HO TINH

Ho Tinh (Fox Monster) in the move has 8 tales and lives in a deep cave with Moc Tinh (Tree Monster). Her ability is transforming to human form and controling animals. This character adds humour to the film. 

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MOC TINH

Moc Tinh (Tree Monster) is the big boss in the film. He is a giant tree who lives in the Earth for so long. In order to save human, Lac Long Quan has to defeat him. 

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The environment

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Animation: Behind the scene

Full Credits:

Client: BITI’S
Creative Agency: REDDER ADVERTISING
Content Advisor: Dương Trung Quốc

Key Production House: REDCAT MOTION
Director: Leo Dinh
Screenplay: Lê Thanh Nga, Trần Thái Minh, Phạm Vũ Việt Dũng
Art Director: Nguyễn Thị Ngọc Chi
Lead Animator: Leo Dinh, Phạm Quang Nhật Minh
Producer: Trần Hồng Phúc, Nguyễn Xuân Bích Ngọc
Editor: Trương Duy Ninh
Special Effects: Leo Dinh, Nguyễn Hoàng Anh, Trương Duy Ninh
Character Design: Nguyễn Thị Ngọc Chi, Đào Kim Phụng, Tô Anh Tuấn, Trần Thị Phương Thảo, Võ Quang Bi, Mai Thị Tuyết Trinh
Storyboard: Nguyễn Thị Ngọc Chi, Đào Kim Phụng, Tô Anh Tuấn, Trần Thị Phương Thảo
Background Artists: Mai Thị Tuyết Trinh
Animator (2D): Leo Dinh, Phạm Quang Nhật Minh, Nguyễn Hùng Minh, Trương Duy Ninh, Lê Quốc Dương, Nguyễn Việt Long, Vũ Sơn, Nguyễn Tất Viễn, Hắc Ngọc Tâm, Trương Nhật Diễm Quỳnh, Võ Quang Bi

3D animation: FREAKY MOTION
3D lead animator & VFX Supervisor: Nguyễn Hoàng Anh
3D Lead Modelling: Nguyễn Hồng Nhung
3D Modelling: Nguyễn Hà Phương
Texture Artist: Trần Thị Phương Thảo
VFX Technical Director: Đỗ Lê Duy
3D Technical Specialist: Nguyễn Chí Trung
3D Lead Animator: Nguyễn Hữu Đạt
3D Animator: Trần Khôi Nguyên

Sound Production: DIGIPOST

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Let's work together

EuroStar: Multiple Animated Projects

 
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We have never get bored doing Eurostar project. Each time we get an animation request from AKQA, the team can't keep their excitement. This is a collection of animation shorts that we did for Eurostar since 2015.

Lavie on Board

Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life onboard its new e320 train as it travels from London to Paris. Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party onboard the train. We got a chance to do all the animation parts for the journey.

Read the full article from campaignlive.co.uk here

Some animations that we like from the map

Some screenshots from AKQA

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Explore beautiful cities with famous illustrator

This is the second project we did for Eurostar. Famous illustrators were invited to take people around their city. They also drew some illustrations for each city, then Red Cat animated them and place them on live action footages.

Let's see Bruges and find Pieter's illustrations.

and Charlottes's ones.


Bikes on board

This project is more like a tutorial of how you can grab your bike on Eurostar trains. Sounds boring? Not really, we had lots of fun doing this project. It's simple but in style.

 

Let's work together

U by Uniworld

We got a chance to work on the project with Director Henry on this amazing project, U by Uniworld. U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. Experience the most exploring authentic travel with Uniworld cruise. If you haven't got a chance to do this, enjoy our animation.

 

Some images from our working progress

While working on the project, there was no real ship. Based on the technical drawing, we came up with an animated version with some adjustments.

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We developed many character options with different details such as hair style, accessories. It was fun that we can try many items on each character.

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Interior of the ship was designed and illustrated with an enough amount of details to reflect the real experience of the ship.

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All the locations were drawn based on real photos.

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This is one of the storyboards of the project that we used to communicate ideas with client.

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Our animators built all the buildings with depth so we are able to create parallax effects or 360 degree turn around.

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Let's work together

FIGS

FIGS is an online platform which help you to make better investment decision by integrating different expert-level tools and information. Red Cat creates an explainer video to explain to new audiences about FIGS.

The design style was a combination of isometric view with gradient stylized graphics. The client wanted to have cute characters in the video, so we developed characters with rounded details but not too childish.

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Chosen images with gradient color grade create a feeling of high-technology.

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Let's work together

Fisher Price

Animation and music are the best combination to connects brand with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.

The live action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.

More showcases

The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.

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Each video comes with a story. We translate the skills that children can learn with Fisher Price toy into images, symbols and make fluid transitions between them in animation.

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Fisher price has a strict brand guideline on their illustration, so all the new assets need to stick on that.

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Let's work together

The Happiness Factory

This is a personal project we did in collaboration with Freaky Motion to compare 2D animation vs 3D animation. Then we posted it on our facebook page and allow people to vote. Even though we made the 3D animation seem to look better than the 2D version, but the number of votes were quite similar.

Video behind the scene places at the bottom.

We are quite comfortable with the project. All the concept was done at Red Cat Motion. After the final 2D animation was released, we sent it to Freaky and challenged them to make it in 3D animation. The challenge was accepted and the final result freaks us out. 

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Behind the scene

 

Let's work together

OMO Safari Treasure

In 2017, OMO Vietnam organized a playful event for kids calls Safari Exploration. Together with Ogilvy, we created a short animation to promote the event. The video works like an opening story to invite the kids to the event and explore more.

The story: Deep inside the Safari, there is a treasure that keeps all the animals clean. Unfortunately, it is stolen and damages the forest. To save the Safari, the little adventurer with his company have to bring it back.

Enjoy our working process

Characters are the key of the story. We designed characters and presented the client before we chose our final hero for the film.

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At first we developed this background concept. However, during the design process, we felt the design was not strong enough to capture the adventure concept.

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So we work on the new design captured the deep Safari and apparently it showed what we wanted.

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This is the cave where the treasure is stored. The treasure is the PROMO Product. It is surrounded with beautiful flowers.

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In order to save the forest, the little hero couldn't do it alone. He has companies to help him.

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Let's work together

Change Project

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes.  We worked with WildAid Vietnam to produce videos for their campaign "No buyer, No killer". The goal is reducing local consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. 

We work with celebrities such as singer Thu Minh, MC Trac Thuy Mieu and MC Phan Anh to promote the campaign. They stand together and become ambassadors of WildAid Vietnam to raise the awareness. 

Trac Thuy Mieu sends the message about elephant. Elephant is smart and be able to deliver complex emotions. However they are being pushed to extinction. Each year, more than 33000 elephants are being kills for ivory by a network of hunters from Africa to Asia.

MC Phan Anh send a humorous message about rhino horn. Rhino Horn is expensive and can cost you a fortune, but it doesn't cure any diseases. Understand that, we compare different myths of Rhino Horn about hangover treat, fever reduction or sexual enhancement and compare it with some available cheap items such as lemon, paracetamol and viagra. Be smart!

 

Let's work together

Welcome Super Hero SIG

in 2017, we got an offer from SIG, one of the biggest packaging solution providers in the world to develop a 3D animation music video for them to educate people about their packaging technology.

About SIG: SIG provides innovative products and packaging solutions to businesses.

Our scope includes creative concept, script, lyrics, art direction, illustration, animation.

The 3D part was taken care by our great team Freaky Motion

The challenge: In Vietnam, there are rumors about fake milk, because one product (like milk pack) can have 2 different packages to contain them. This confuses users and allow rumors spread out quickly and affect packaging solution providers like SIG.

The truth is it's really hard to fake milk. But when milk is exposed to the environment without getting protected, it will get rotten. These packaging solution providers like SIG do not sell the packaging only but they sell the protection. No light or air can get in to the packs, so consumers can store them for an extended period – even without refrigeration and with no preservatives.

Solution: Facing the challenge, we discussed with the client and decided to make an music animation to educate parents and children about the technology behind their packaging to protect the milk.

We humanize all the characters in the video and create a story about a super hero can protect all the milk citizens in their world.

 

Let's see how we made this animation

We started with a ton of sketches before producing anything in 3D.

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 A couple of still frames from the look and feel department.

A couple of still frames from the look and feel department.

Storyboard is a must in every video project.

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Let's work together

#noregret with Contiki

Have you ever regretted of traveling on your own? Whoever you identify with, we’ve got a trip to turn your FML to OMG. With Contiki, there is no regret. Sounds fun right? We had a fun time working on this project with Where There's Smoke. Our scope was developing some characters, storyboard, design and animation for 4 videos in the series.

 

Some images from our working progress

 A new design of Contiki website became an inspiration for vibrant color palette and bold typography. 

A new design of Contiki website became an inspiration for vibrant color palette and bold typography. 

 We develop some visual concepts for character.

We develop some visual concepts for character.

 These are final characters.

These are final characters.

 Each story was interpreted in a storyboard with details of action, camera movement and transition.

Each story was interpreted in a storyboard with details of action, camera movement and transition.

 Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.

Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.

 

Let's work together

The BAIT CG/VFX Short

We have no fear for CG/VFX. Our team at Freaky Motion did a great work on an VFX short requested by England, the director at The MILL to turn a man's head into a fish head. Our scope of work includes sculpting and painting the fish head then we stick it with the man’s body. Our challenge is making the 2 separated parts become as smooth as one when he moves. With little input data such as f-stop, focal length, shutter speed, etc, we made hundreds of possible calculations to figure out the best way to match them.

 

Some images from our working progress

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Let's work together

Google Sport Animated GIF

Everyone loves sport, and so does Google. We collaborated with AKQA to produce more than 100 animated gifs for Google Sport on the occasion of Euro Basket and Rugby. The project took 2 months to complete as the event took place for 2 months. Each gif was produced after every match within 4 hours from design to animation, so our team must stay active everyday. It was tough but there were lots of fun around.

 

Enjoy our selections from the collection!

 

Let's work together

Priory Solutions

Priory Solutions creates different software tools that help research professionals at large organizations – especially law firms and financial institutions – better manage the Knowledge Management process. Think research professionals who help attorneys access important research from Lexus or Westlaw. It’s important to note that we’re speaking to the heads of these research teams.

We create an animation for them in a theme of adventurous journey. Think researchers as heroes and on the quest of exploring knowledge, they need a weapon to help them.

Based on their service, we understood that the image need to be mature, trustworthy, not cartoony but need to look fun and engaging as we didn't want research become a boring term.

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We developed 2 options of styleframe and decided the second style work best for the video.

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The second styleframe elevates the story better. The researcher wears light browns adventure clothes with his high-tech binoculars on a quest to find the knowledge treasure.

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After getting the storyboard approved, we drew all the illustrations and started animating.

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Let's work together