Together with Dentsu X, we help audiences discover the mysteries of Stinky kingdom and learn how to fight back the bacteria with Kao Attack.
Agency: Dentsu X & Red Cat Motion
Production: Freaky Motion
Let's see how we did this.
The agency already proposed a story to the client before reaching us. We received the storyboard and started to develop the characters and the environment. The main characters are bacteria.
The initial idea of the environment was a desert. It must be extremely hot and dry. We made some options in term of style.
Then we thought deeply.... and proposed another idea. We suggested to do an environment which combined both desert and fabric.
Well do you want to live in this peaceful world? This is just the same place, but it is very much better after trying Attack.
There were some scenes that took us a lot of time to develop and render, especially the 24 hour scene which we had to create a crowd of bacteria.