2D Animation

Interactive Mapping: Into the wonderland

On the occasion of opening the new Lotte Department Store in Ha Noi, BreadnTea and Red Cat Motion worked together to deliver a virtual interactive experience for customers.

Client Lotte Department
Agency: BreadnTea
Visual and animation: Red Cat Motion

About the concept: The client wanted to have a journey into a wonderland where fantasy creatures are living. Audiences can touch them and make them alive.

We proposed a surreal style illustration for the project.

Let's work together

Blame: Music Animation

Blame is a new release of MaWayy (Brian Wayy and Masoud Fuladi), and we were honored to create, tell, draw and animate their song in our way.

If you like the video of MaWayy, be sure to Subscribe, give it a thumbs up and a share.

Facebook: https://www.facebook.com/MaWayyOfficial/

Twitter: https://twitter.com/MaWayyOfficial

Instagram: https://www.instagram.com/mawayyoffic...

Soundcloud: https://soundcloud.com/mawayy

Website: http://mawayy.com

Composed and Produced by Brian Wayy, Masoud Fuladi

Vocals and Lyrics: LaVoyce

Mix Engineer: Austin Leeds

Director: Leo Dinh

Art Director: Kim Phung

Motion Director: Minh Pham

#MaWayy #Blame #FutureBass #Bass #EDM #music #musicscene #housemusic #dance #rave #trap #dubstep #trance #edmlife #edmlifestyle #edmfamily #trapmusic #dancemusic #ravers #edmgirls #ravegirls #electronica #edmnation #spotify #newmusicfridayonspotify #electronicdancemusic #edmlife #festival #electro #edmvibes #edmmusic #festivallife #edmaddict #electromusic #edmfriends #edmlovers

How did they find us?

Is was such an interesting story. A few years back, we did a personal animated video project based on Maps of Maroon 5 and got it hosted it on redcatacademy, our animation academy. Someone downloaded the video and posted it on Fiverr. Apparently they tried to take advantage of our works. It was bad, isn’t it?

But thanks to that, Masoud found it and he tried to contact us for this project. Interesting, right?

The story

The were very open for ideas and suggestions. When they shared the lyrics, our director Leo DINH planned the story and suggested how the animation should work to support the story. Everyone in the MaWayy bought the proposal without rejecting any single ideas. It was a big momentum for us. We were so glad to invest more time into the project as we knew this was the project for us.

This is how our director planned his ideas. Luckily we still got his idea book.

The Styleframes

The client was not hard, but our Director was very strict. Many options were presented, but our artists only depicted what he wanted until the third round.

24130176_1650569044965380_281648954824535329_o.jpg

The animation

We combined many techniques (2D, 3D, frame by frame) into the animation to get all the ideas work. You might not see the differences we tried to match everything to the 2D style. We hope you love what we did.

Let's work together

Little Big Smala: Data-driven digital agency

Little Big Smala, Red Cat’s partner ordered us to make a short video to explain their service and we were honored to help them out.

Client: Little Big Smala
Agency: Red Cat Motion

How did we make this?


Define the direction

As usual, we spent lots of time working on the concept and direction for any animation project. The concept was very fun. It was the first time we heard of the term “Smala”, and it became the big idea. If you haven’t heard of it, the term “Smala” means a group of servants around a chief in an arabic clan. When any client is working with us, they deserve the same approach to achieve the best result.

Styleframes

We got many rounds to define the right direction. This step might take time, but it is very important.

F the gallery, we presented many options for the characters and the design style.

This is the final style that everyone was happy.

Styleframe_Smala_180525-01.jpg
Styleframe_Smala_180525-02.jpg

Storyboard

We had fun making visual ideas for this project. A lot of options were thrown out before nailing down to this board.

Smala_Storyboard_Sketch_180518-01.jpg
Smala_Storyboard_Sketch_180518-02.jpg

Let's work together

Wisepass: Guide to your high-end lifestyle

Wisepass is a lifestyle subscription based app which allows you to enjoy complimentary perks daily in Hong Kong, Manila, Singapore, Ho Chi Minh, Kula Lumpur, Jakarta, Bangkok and more. Just simply download the application, let it know your taste and it will suggest you the best places in town each time you want to go out for dinner or enjoy your favorite drinks. 

Client: Wisepass
Agency: Red Cat Motion

Congrats Mr Lam for winning a deal at Shark Tank Vietnam.

Wisepass_Lam.jpeg

How did we make this?


Proposal

We discussed with the client, downloaded the app and enjoyed the experience that the app brings to us to understand Wisepass before suggesting any story direction and art style. In the end, we came up with 3 approaches and proposed 2 art directions for the video. Voice samples were provided by us as well. You can download a sample of our proposal.

Styleframes

The client decided to go with the second approach which is more application focus and less details. The style should evoke the feeling of delight, modern high-end.

Wisepass_Styleframe_1-100.jpg
Wisepass_Styleframe_180528-01.jpg
Wisepass_Styleframe_2-100.jpg
Wisepass_Styleframe_180523-01.jpg

Our Art director was very passionate so his input was enormous until we get the right mood and tone.

Wisepass_Styleframe_180523-02.jpg
Wisepass_Styleframe_180528-03.jpg
Wisepass_Styleframe_3.jpeg

Storyboard

Storyboard is the best way to visualize your story and animation ideas.

Wisepass_Storyboard_Sketch_180607_Option2.jpg

Let's work together

DJI Care Refresh Animated Explainer Video

DJI Care Refresh is an effective program to help you cover damages or replacements of your DJI products with a small amount of charge. Red Cat Motion got a big mission to entertain DJI's audiences with useful information of the program.

Client: DJI
Agency: Red Cat Motion

How did we make this?

e137fb58584695.5a01e5cd203dd.gif

This project is a combination of 2D animation with 3D drone as we have to show the key product turn around when flying. The 3D model was made in C4D then imported into After Effects with Element 3D.

Styleframes

The timeline is rushed and the client knew what they wanted so we locked the styleframe very quickly.

DJI_Characters.jpg

Graphics

Graphics were made 2D. The color palette looks fun, fresh and branded. Other characters such as cat and crab were designed to bring more fun and details to the visual story.

46108658584695.5a01e5cd20b73 (1).jpg
706f0458584695.5a01e5cd207e6.jpg
847fa558584695.5a01e5cd20032.jpg

Let's work together

Fristi Mango Flavour Advertising

We got a chance to work on the new Fristi Product with Leo Burnett and 18 Studios. 

Client: Friesland Campina Vietnam
Agency: Leo Burnett
Production: 18 Studios
Animation by Red Cat Motion

How did we make this?

This advertising is a combination of live action, 2D animation and 3D motion graphic. All the talents were shot by 18 studios then combined with 2D/3D Motion graphics which were done by the Red Cat team.

Styleframes

To convince the client, many styleframes were made. We experimented with different settings, different style and different colour schemes.

Playground-100.jpg

Background was made 2D, and the product was made 3D.

Fristi_Styleframes_01-100.jpg
Fristi_Styleframes_03-100.jpg
Fristi_Styleframes_02-100.jpg
Fristi_styleframe_180312-07.jpg
The bottle was modeled in C4D and composited in After Effects using Element 3D.

The bottle was modeled in C4D and composited in After Effects using Element 3D.

Graphics

We had to do the graphics twice as the client changed their mind, but we love the final outcome.

Fristi_Graphics_02-100.jpg
Fristi_Graphics_01-100.jpg

Let's work together

Count Me On Music Animation

We love music and when it comes to Music Animation, we never deny any opportunity. Here is one of the exciting projects that we did the animation for the band Luca brasi. Enjoy!!!

  • DIRECTOR / PRODUCER - Elder
  • CINEMATOGRAPHER / EDITOR / COLOURIST - Ed Reiss
  • ANIMATION - Red Cat Motion
  • AUDIO POST - Pierre Duyker
  • PYROTECHNICIAN - Dan Martin
  • VFX - Ben Kalgovas
  • CAMERA ASSIST - Harry Vincent, Chris Green
  • ACTORS - Chris Stanley, Ken Elder, Monique Dilernia, Siena Cole, Dan Martin, Pierre Duyker, Cam Gardner.

How did we make this?

The drawing character was based on the real actor.

9efe2745542005.58347be051da4.jpg

Some animation test used traditional techniques.

054af445542005.58347be051520.gif
red-cat-motion-flying-astronaut.gif

Storyboard was an important part to explain visual message of the director.

5685ec45542005.58347be0525ad.jpg

Let's work together

Animated Short: Dragon and Fairy Legend

a2e98e59587423.5a27cfefac708.jpg

Every culture has a story of where they came from and how they came to be, and we - Vietnamese people have story like that. Dragon and Fairy Legend: The Untold Story tells a story about our Vietnamese ancestors. The story is at the origin of popular beliefs that the Viets are descended from the race of the Dragons and the Fairy. The story was told many times in Vietnam, but in a boring way. Now, we reinvent the story and tell it in another way, which no one has never expected. Through this short film, we infuse historical and spiritual values with the hope to nurture the young Viet's love for country, waking up their pride for origin. In addition, we hope that people will have stronger belief in Vietnamese Animation Industry through the breakthrough techniques being used in this film, comparing to the general Vietnamese Animation Industry. This animated short film could be considered as the first well-crafted animation in Vietnam so far. We are proud to present this to the community all around the world.

Enjoy the film here

 

How we did it?

It was such an amazing journey when we went back in time to explore our origin.

474fac59587423.5a27cfefacaa5.png

LAC LONG QUAN

Lac Long Quan is the protagonists in the film. He is the king of Vietnam in the Ancient Time. In the legend, Lac Long Quan is the dragon who eliminates all the Ancient Monsters.

75472459587423.5a27d76e85862.png

AU CO

Au Co was a young, beautiful fairy who lived high in the mountains. One day in the form of Lac Bird, she travels to Xich Quy (the country before Vietnam) and gets caught in a giant storm caused Ngu Tinh (Fish Monster).  Then she is saved by Lac Long Quan and falls in love with him.

f99b2759587423.5a27d76e85e3c.png

Lac bird and Dragon are the true forms of Au Co and Lac Long Quan in our fairy tale.

be949f59587423.5a28e052efa79.jpg
 

The Monsters

00883559587423.5a27d995e8003.png

NGU TINH

In the Eastern sea, there appears a giant fish, called Ngư Tinh (Vietnamese for "fish monster"). This fish has lived for centuries, with the size of its mouth, it can consume a ship with 10 fisherman at the same time. Whenever the fish swims, waves can reach the sky, drown multiple ships, all the people passing through the area were all eaten by the fish. Ngư tinh lives in a big cave under the sea, above the cave is a huge mountain which divide the sea into two areas. In the movie, Ngu Tinh attacks Ac Co and is slayed by Lac Long Quan.

6e1fe659587423.5a27dee3af71f.jpg
e1442a59587423.5a27dee3efc7a.png

HO TINH

Ho Tinh (Fox Monster) in the move has 8 tales and lives in a deep cave with Moc Tinh (Tree Monster). Her ability is transforming to human form and controling animals. This character adds humour to the film. 

9f26e459587423.5a28d10f7ce36.png
9c2bcd59587423.5a28d10eedf3b.png

MOC TINH

Moc Tinh (Tree Monster) is the big boss in the film. He is a giant tree who lives in the Earth for so long. In order to save human, Lac Long Quan has to defeat him. 

87efb559587423.5a28e052f15c1.jpg
23359759587423.5a28d10f7d19b.jpg
 

The environment

ec1f7659587423.5a28e052f0f89.jpg
2646d359587423.5a28e052f0b37.jpg
b0244a59587423.5a28e130532b5.png
 

Animation: Behind the scene

Full Credits:

Client: BITI’S
Creative Agency: REDDER ADVERTISING
Content Advisor: Dương Trung Quốc

Key Production House: REDCAT MOTION
Director: Leo Dinh
Screenplay: Lê Thanh Nga, Trần Thái Minh, Phạm Vũ Việt Dũng
Art Director: Nguyễn Thị Ngọc Chi
Lead Animator: Leo Dinh, Phạm Quang Nhật Minh
Producer: Trần Hồng Phúc, Nguyễn Xuân Bích Ngọc
Editor: Trương Duy Ninh
Special Effects: Leo Dinh, Nguyễn Hoàng Anh, Trương Duy Ninh
Character Design: Nguyễn Thị Ngọc Chi, Đào Kim Phụng, Tô Anh Tuấn, Trần Thị Phương Thảo, Võ Quang Bi, Mai Thị Tuyết Trinh
Storyboard: Nguyễn Thị Ngọc Chi, Đào Kim Phụng, Tô Anh Tuấn, Trần Thị Phương Thảo
Background Artists: Mai Thị Tuyết Trinh
Animator (2D): Leo Dinh, Phạm Quang Nhật Minh, Nguyễn Hùng Minh, Trương Duy Ninh, Lê Quốc Dương, Nguyễn Việt Long, Vũ Sơn, Nguyễn Tất Viễn, Hắc Ngọc Tâm, Trương Nhật Diễm Quỳnh, Võ Quang Bi

3D animation: FREAKY MOTION
3D lead animator & VFX Supervisor: Nguyễn Hoàng Anh
3D Lead Modelling: Nguyễn Hồng Nhung
3D Modelling: Nguyễn Hà Phương
Texture Artist: Trần Thị Phương Thảo
VFX Technical Director: Đỗ Lê Duy
3D Technical Specialist: Nguyễn Chí Trung
3D Lead Animator: Nguyễn Hữu Đạt
3D Animator: Trần Khôi Nguyên

Sound Production: DIGIPOST

fcc4b159587423.5a28e27e2d753.png
 

Let's work together

Repair Tracker: keep track of your repairs online

Red Cat Motion did a 2D explainer video to introduce Repair Tracker Online which helps:

  1. Business: advertise their repair/maintenance service to customer with QR code.
  2. Customer: keep track of your repairs online or buy with confidence.

Client: Repair Tracker Online
Production: Red Cat Motion

 

How did we make this?

We always propose our client 2 options of styleframe to define the video look and feel before producing a whole video. This step makes sure we decide the right direction and reflect the brand image in the design.

Option 1: We kept details minimal and focused more on the story. The character design looks simple but cute. Bright colors makes the design friendly as the brand does.

Repair Tracker_0003_RepairTracker_Styleframe1_160519.jpg
Repair Tracker_0002_RepairTracker_Styleframe1_160519.jpg

Option 2: The client chose this option, because they liked detailed illustrations. They also liked the stroke style that we suggested.

Repair Tracker_0001_RepairTracker_StyleFrame2_160524.jpg
Repair Tracker_0000_RepairTracker_StyleFrame2_160524 copy.jpg

Based on the script and visual direction, a storyboard was drawn out to help directing the story. This is a must in every video project, no matter its length.

RepairTracker_Sketch_Storyboard_150525-1.jpg

After the story was approved, we designed all the assets and prepare for animation.

 

Let's work together

EuroStar: Multiple Animated Projects

 
Eurostar-Logo.jpg
 

We have never get bored doing Eurostar project. Each time we get an animation request from AKQA, the team can't keep their excitement. This is a collection of animation shorts that we did for Eurostar since 2015.

Lavie on Board

Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life onboard its new e320 train as it travels from London to Paris. Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party onboard the train. We got a chance to do all the animation parts for the journey.

Read the full article from campaignlive.co.uk here

Some animations that we like from the map

Some screenshots from AKQA

image3.jpg
image4.jpg

Explore beautiful cities with famous illustrator

This is the second project we did for Eurostar. Famous illustrators were invited to take people around their city. They also drew some illustrations for each city, then Red Cat animated them and place them on live action footages.

Let's see Bruges and find Pieter's illustrations.

and Charlottes's ones.


Bikes on board

This project is more like a tutorial of how you can grab your bike on Eurostar trains. Sounds boring? Not really, we had lots of fun doing this project. It's simple but in style.

 

Let's work together

U by Uniworld

We got a chance to work on the project with Director Henry on this amazing project, U by Uniworld. U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. Experience the most exploring authentic travel with Uniworld cruise. If you haven't got a chance to do this, enjoy our animation.

 

Some images from our working progress

While working on the project, there was no real ship. Based on the technical drawing, we came up with an animated version with some adjustments.

Ship-Design.jpg

We developed many character options with different details such as hair style, accessories. It was fun that we can try many items on each character.

Characters.jpg

Interior of the ship was designed and illustrated with an enough amount of details to reflect the real experience of the ship.

Lobby_1.jpg
Inside_1.jpg
Lobby_2.jpg

All the locations were drawn based on real photos.

Outside_4.jpg
UbyUniworld.jpg
Outside_3.jpg
Outside_2.jpg

This is one of the storyboards of the project that we used to communicate ideas with client.

Storyboard_U.jpg

Our animators built all the buildings with depth so we are able to create parallax effects or 360 degree turn around.

Screenshot_2.jpeg
 

Let's work together

FIGS

FIGS is an online platform which help you to make better investment decision by integrating different expert-level tools and information. Red Cat creates an explainer video to explain to new audiences about FIGS.

The design style was a combination of isometric view with gradient stylized graphics. The client wanted to have cute characters in the video, so we developed characters with rounded details but not too childish.

Artboard 25-100.jpg

Chosen images with gradient color grade create a feeling of high-technology.

Artboard 28-100.jpg
Artboard 25 copy-100.jpg
Artboard 30-100.jpg
Artboard 32-100.jpg
Artboard 33-100.jpg
Artboard 34-100.jpg
 

Let's work together

Fisher Price

Animation and music are the best combination to connect brand with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.

The live action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.

More showcases

The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.

b3f23b51617805.58f4b6f02203f.jpg

Each video comes with a story. We translate the skills that children can learn with Fisher Price toy into images, symbols and make fluid transitions between them in animation.

FP_RockAStack_Storyboard_150726.jpg

Fisher price has a strict brand guideline on their illustration, so all the new assets need to stick on that.

6d71f551617805.58f4b6f01ffe1.jpg
a9e53351617805.58f4b6f020cd6.jpg
6d4fa051617805.58f4b6f021b75.jpg
0d680a51617805.58f4b6f020992.jpg
01946951617805.58f4b6f02123c.jpg
b8c62051617805.58f4b6f02041c.jpg
c7da1d51617805.58f4b6f0215de.jpg
 

Let's work together

OMO Safari Treasure

In 2017, OMO Vietnam organized a playful event for kids called Safari Exploration. Together with Ogilvy, we created a short animation to promote the event. The video works like an opening story to invite the kids to the event and explore more.

The story: Deep inside the Safari, there is a treasure that keeps all the animals clean. Unfortunately, it is stolen and damages the forest. To save the Safari, the little adventurer with his company have to bring it back.

Enjoy our working process

Characters are the key of the story. We designed characters and presented the client before we chose our final hero for the film.

OMO_Characters.jpg

At first we developed this background concept. However, during the design process, we felt the design was not strong enough to capture the adventure concept.

OMO_styleframe_170303_2.jpg

So we work on the new design captured the deep Safari and apparently it showed what we wanted.

OMO_styleframe_170306-01.jpg

This is the cave where the treasure is stored. The treasure is the PROMO Product. It is surrounded with beautiful flowers.

OMO_Profile-02.jpg

In order to save the forest, the little hero couldn't do it alone. He has his companies to help him.

OMO_Profile-01.jpg
OMO_styleframe_170310-01.jpg
 

Let's work together

#noregret with Contiki

Have you ever regretted traveling on your own? Whoever you identify with, we’ve got a trip to turn your FML to OMG. With Contiki, there is no regret. Sounds fun, right? We had a fun time working on this project with Where There's Smoke. Our scope was developing some characters, storyboard, design and animation for 4 videos in the series.

 

Some images from our working progress

A new design of Contiki website became an inspiration for vibrant color palette and bold typography.

A new design of Contiki website became an inspiration for vibrant color palette and bold typography.

We develop some visual concepts for character.

We develop some visual concepts for character.

These are final characters.

These are final characters.

Each story was interpreted in a storyboard with details of action, camera movement and transition.

Each story was interpreted in a storyboard with details of action, camera movement and transition.

Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.

Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.

 

Let's work together

Google Sport Animated GIF

Everyone loves sport, and so does Google. We collaborated with AKQA to produce more than 100 animated gifs for Google Sport on the occasion of Euro Basket and Rugby. The project took 2 months to complete as the event took place for 2 months. Each gif was produced after every match within 4 hours from design to animation, so our team must stay active everyday. It was tough but there were lots of fun around.

 

Enjoy our selections from the collection!

 

Let's work together

Priory Solutions

Priory Solutions creates different software tools that help research professionals at large organizations – especially law firms and financial institutions – better manage the Knowledge Management process. Think research professionals who help attorneys access important research from Lexus or Westlaw. It’s important to note that we’re speaking to the heads of these research teams.

We create an animation for them in a theme of adventurous journey. Think researchers as heroes and on the quest of exploring knowledge, they need a weapon to help them.

Based on their service, we understood that the image need to be mature, trustworthy, not cartoony but need to look fun and engaging as we didn't want research become a boring term.

ShowCasePriory1.jpg

We developed 2 options of styleframe and decided the second style work best for the video.

ShowCasePriory2.jpg
ShowCasePriory3.jpg

The second styleframe elevates the story better. The researcher wears light browns adventure clothes with his high-tech binoculars on a quest to find the knowledge treasure.

ShowCasePriory4.jpg
ShowCasePriory5.jpg
ShowCasePriory6.jpg

After getting the storyboard approved, we drew all the illustrations and started animating.

ShowCasePriory7.jpg
 

Let's work together