Knorr: 3D Social Ads

This is the first time we got a chance to work on Knorr brand of Unilever. They require us to make 2 short digital video ads on the occasion of launching a new product "Vegetarian Mushroom Seasoning". 

Director Cut Version

Our initial brief is making two 6-second video ads to introduce their new product with double mushroom essence. After many discussions with the client, we suggested making the product alive by turning the mushrooms and the package into funny 3D characters. 

This is our first attempt at developing the look and feel.

Unfortunately, the client wanted to go in another direction. At first, they preferred a realistic style, but in the end, they wanted something simpler.

Here are the final ads.

EuroStar: Social Ads

We have never got bored of doing Eurostar projects. Each time we get an animation request from AKQA, the team can't keep their excitement. This is a collection of animated shorts that we did for Eurostar since 2015.

Lavie on Board

Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life onboard its new e320 train as it travels from London to Paris. Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party onboard the train. We got a chance to do all the animation parts for the journey.

Read the full article from campaignlive.co.uk here

Explore beautiful cities with famous illustrator

This is the second project we did for Eurostar. Famous illustrators were invited to take people around their city. They also drew some illustrations for each city, then Red Cat animated them and place them on live-action footages.

Let's see Bruges and find Pieter's illustrations.

and Charlottes's ones.

Bikes on board

This project is more like a tutorial on how you can grab your bike on Eurostar trains. Sounds boring? Not really, we had lots of fun doing this project. It was simple but in style.

Fisher Price: Animated Social Ads

Animation and music are the best combinations to connect brands with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.

The live-action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.

The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.

Each video comes with a story. We translate the skills that children can learn with Fisher Price toys into images, symbols and make fluid transitions between them in animation.

Fisher price has a strict brand guideline on their illustration, so all new assets need to stick to that.

#noregret with Contiki: Social Ads

Have you ever regretted traveling on your own? Whoever you identify with, we’ve got a trip to turn your FML to OMG. With Contiki, there is no regret. Sounds fun, right? We had a fun time working on this project with Where There's Smoke. Our scope was developing some characters, storyboards, designs and animation for 4 videos in the series.

 Some images from our working progress

A new design of Contiki website became an inspiration for the vibrant color palette and bold typography.

We develop some visual concepts for the character.

These are the final characters.

Each story was interpreted in a storyboard with details of the action, camera movement and transition.

Based on the style frames and the storyboard, our illustrators draw the full graphic board with colors and details.