Animation and music are the best combinations to connect brands with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.

The live-action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.

Animation và âm nhạc là 2 thứ tuyệt vời nhất để kết nối thương hiệu với khán giả, đặc biệt là các khán giả nhỏ. Trong series video thực hiện cho nhãn hàng Fisher Price Hongkong, Red Cat đảm nhiệm toàn bộ phần Thiết kế và làm Animation cho dự án.

Uploaded by Red Cat Motion Studio on 2018-03-05.

The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.

Each video comes with a story. We translate the skills that children can learn with Fisher Price toys into images, symbols and make fluid transitions between them in animation.

Fisher price has a strict brand guideline on their illustration, so all new assets need to stick to that.