Animation and music are the best combination to connects brand with audiences. In this project, Red Cat Motion creates a series of 10 animated videos to promote 10 toys of Fisher Price brand.
The live action part was shot in Singapore by Chimney Singapore, and all designs and animation were executed at Red Cat Motion Vietnam.
The project was a fun collaboration between JWT Hong Kong, Red Cat Motion Vietnam and Chimney Singapore.
Each video comes with a story. We translate the skills that children can learn with Fisher Price toy into images, symbols and make fluid transitions between them in animation.
Fisher price has a strict brand guideline on their illustration, so all the new assets need to stick on that.