Crunchbase Marketplace: Explainer Animation

Crunchbase Marketplace Video is one of the most exciting projects that we have a chance to work with. The client was open for us to play with the theme of outer space, space ships, planets, and robots to explain how the tech platform works.

Client: Crunchbase
Agency: Video Sharks
Production: Red Cat Motion

Styleframes

To convince the client, many styleframes were made. We experimented with different settings, different styles, and different colour schemes.

Crunchbase_1-100.jpg
Crunchbase_3-100.jpg
Galaxy_1.jpg
Crunchbase_Styleframe_180222-02-02.jpg

Screencast

We designed some options to feature the interface of the marketplace in the video. The initial intention was to redraw the interface from a very simplified version to a more detailed interface.

Crunchbase_8-100.jpg
Crunchbase_6-100.jpg
When user chooses an app, a new card will show up on the profile page. We suggested an idea as an interpretation to showcase this feature.

When the user chooses an app, a new card will show up on the profile page. We suggested an idea as an interpretation to showcase this feature.

Character

We worked on many options until we get the right style that the client loved the most.

Crunchbase_Characters-100.jpg

Spaceship Design

Crunchbase_5-100.jpg

Icon Design

Crunchbase_icon-100.jpg

Station Design

Crunchbase is a station where you can find all the data you wanted. We designed the Crunchbase Planet and its interior with a high level of detail.

Crunchbase_Styleframe_180222-02-02.jpg

Storyboard to Graphic

The storyboard was made roughly to explain the idea before going to the full graphic.

Crunchbase_Storyboard.jpg
Crunchbase_Storyboard_2.jpg

Animation

This project was a combination of different animation techniques from frame-by-frame animation to cut-out technique, and 3D animation.

Labyrinth.jpeg
Spaceship.gif