This is the first time we got a chance to work on Knorr brand of Unilever. They require us to make 2 short digital video ads on the occasion of launching a new product "Vegetarian Mushroom Seasoning".
Director Cut Version
Our initial brief is making two 6-second video ads to introduce their new product with double mushroom essence. After many discussions with the client, we suggested making the product alive by turning the mushrooms and the package into funny 3D characters.
This is our first attempt at developing the look and feel.
Unfortunately, the client wanted to go in another direction. At first, they preferred a realistic style, but in the end, they wanted something simpler.
Here are the final ads.