This is the first time we got a chance to work on Knorr brand of Unilever. They require us to make 2 short digital video ads in the occasion of launching new product "Vegetarian Mushroom Seasoning".
Brand: Knorr Vietnam
Agency: Isobar, Red Cat Motion
Animation by Freaky Motion.
Our initial brief is making two 6-second video ads to introduce their new product with double mushroom essence. After many discussions with the client, we suggested to make the product alive by turning the mushrooms and the package into funny 3D characters.
Unfortunately the client wanted to go in another direction. At first they preferred realistic style, but in the end they wanted something simpler.
Here are the final ads.