Knorr: Vegetarian Mushroom seasoning

This is the first time we got a chance to work on Knorr brand of Uniliver. They require us to make 2 short digital video ads in the occasion of launching new product "Vegetarian Mushroom Seasoning". 

Brand: Knorr Vietnam
Agency: Isobar, Red Cat Motion
Animation by Freaky Motion.

Director Cut Version

Our initial brief is making two 6 second video ads to introduce their new product with double mushroom essence. After many discussions with the client, we suggested to make the product alive by turning the mushrooms and the package into funny 3D characters. 

 This is our first attempt on developing the look and feel.

This is our first attempt on developing the look and feel.

Unfortunately the client wanted to go in another direction. At first they preferred realistic style, but in the end they wanted something simpler.

Knorr_2.jpeg
Knorr.jpeg

Here are the final ads.

 

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